TechTalk... ANDROID, THE WORLD'S MOST POPULAR MOBILE PLATFORM PDF Print E-mail
Friday, 06 July 2012 23:22
ANDROID powers hundreds of millions of mobile devices in more than 190 countries around the world. It's the largest installed base of any mobile platform, and it’s growing fast! Every day, another million users power up their Android devices for the first time, and start looking for apps, games, and other digital content. Android gives you a world-class platform for creating apps and games for Android users everywhere, as well as an open marketplace for distributing to them instantly.
Global partnerships and large installed base
Building on the contributions of the open-source Linux community and more than 300 hardware, software, and carrier partners, Android has rapidly become the fastest growing mobile OS.
Maybe your phone uses it. Who knows? You may be a part of the ‘Android’ world and don’t know it.
Android’s openness has made it a favourite for consumers and developers alike, driving strong growth in application consumption. Android users download more than 1.5 billion apps and games from Google Play each month. Now that’s a big number to talk about!
With its partners, Android is continuously pushing forward the boundaries of hardware and software capabilities to bring new capabilities to users and developers. For developers, Android innovation lets you build powerful, differentiated applications that use the latest mobile technologies.
Multi-tasking
With Android, you can quickly and seamlessly switch between apps and pick up whatever you were doing. Juggling multiple tasks at once on a mobile device has never been easier.

Voice typing & actions
Control your Android device with your voice. Simply touch the microphone on the keyboard and start talking to write emails, SMS, or any other text--more than 30 languages supported. Text appears in real time, so there’s no waiting.

Notifications
An easy-to-read notification tray gives you quick access to your calls, incoming texts, and new emails in a non-intrusive way
Android gives you everything you need to build best-in-class app experiences. It gives you a single application model that lets you deploy your apps broadly to hundreds of millions of users across a wide range of devices — from phones to tablets and beyond.
Android also gives you tools for creating apps that look great and take advantage of the hardware capabilities available on each device. It automatically adapts your User Interface (UI) to look its best on each device, while giving you as much control as you want over your UI on different device types.
To help you develop efficiently, the Android Developer Tools offer a full Java IDE with advanced features for developing, debugging, and packaging Android apps. Using the IDE, you can develop on any available Android device, or create virtual devices that emulate any hardware configuration.
Open marketplace for distributing your apps
Google Play is the premier marketplace for selling and distributing Android apps. When you publish an app on Google Play, you reach the huge installed base of Android.
As an open marketplace, Google Play puts you in control of how you sell your products. You can publish whenever you want, as often as you want, and to the customers you want. You can distribute broadly to all markets and devices, or focus on specific segments, devices, or ranges of hardware capabilities.
You can monetize in the way that works best for your business — priced or free, with in-app products or subscriptions — for highest engagement and revenues. You also have complete control of the pricing for your apps and in-app products, and can set or change prices in any supported currency at any time.
Beyond growing your customer base, Google Play helps you build visibility and engagement across your apps and brand. As your apps rise in popularity, Google Play gives them higher placement in weekly "top" charts and rankings, and for the best apps promotional slots in curated collections.
Preinstalled on hundreds of millions of Android devices around the world, Google Play can be a growth engine for your business.
Choose the Android device that’s right for you
Android powers devices from some of the best handset and tablet manufacturers in the world, like Samsung, HTC, Motorola, Sony, Asus and more. Android devices come in all shapes and sizes, with vibrant high-resolution displays and cameras, giving you the flexibility to choose the one that’s just right for you. Flip-out keyboard or on-screen, from smartphone to tablet, and at every possible price point, there’s an Android device for everyone.
 

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